Development strategy

Equally important – individual approach

In 2020, FPC introduced targeted messaging to promote special offers with promo codes tailored to different passenger segments. For example, in October 2020, a promotion was launched to support healthcare workers on the frontline of the COVID-19 pandemic, offering healthcare employees promo codes for a 50 % discount when purchasing round trip tickets in second class sleeping carriages in FPC trains before 1 April 2021.